Earthjoy

A wellness app to create a healthy self-care routine

Industry

Healthcare

Services

UI & UX Design

Client

Earthjoy

Year

2020/21

Summary

Earthjoy is a wellness app designed to facilitate a healthier and more mindful lifestyle for users. The initial design had usability and visual issues, prompting a redesign. The process involved user research, persona creation, and prototyping. The redesigned app featured a cleaner interface, consistent color palette, and new functionalities like a community section and environmental wellness focus.

The New App Structure & Design

Onboarding: The app provides a seamless onboarding experience, guiding users through the features and benefits of Earthjoy. This ensures users understand how to make the most of the app from the moment they start using it.

Calendar (Home) - Daily Gratitudes and Feelings: The calendar feature allows users to express gratitude and share their feelings on a daily basis. By logging these emotions, users can track their emotional well-being over time and cultivate a habit of mindfulness and positivity.

 Profile - Personal Preferences: In the profile section, users can easily modify their preferences. This ensures that their experience with Earthjoy is tailored to their individual needs, enhancing their engagement and satisfaction.

Play - Create Personalized Videos: The "Play" section empowers users to create short videos, tag people, set moods, and pin locations. This feature enhances self-expression and creativity while providing a unique way to capture and share meaningful moments.

Gratitude Journal - Easy Posting: The gratitude journal offers a seamless flow for users to create new posts. This allows users to document their moments of gratitude and reflection effortlessly, contributing to their overall well-being.

Goals - Personalized Goal Setting: The goals section empowers users to set up their personal objectives. By doing so, they can receive targeted guidance and support, aiding them in achieving their aspirations and fostering a sense of accomplishment.

Stats - Detailed Activity Tracking: Users can delve into detailed statistics that provide insights into their activity within the app. This feature helps users monitor their progress, reinforcing their commitment to self-improvement.

Donation - Promoting Social Good: Through the donation feature, users can contribute to causes aligned with Earthjoy's values. This reflects the app's commitment to not only personal wellness but also to promoting social good and making a positive impact.

Benefits of Pro Membership: Users who opt for a pro membership gain access to exclusive benefits, such as advanced meditation sessions, personalized coaching, and enhanced features. This membership elevates their experience and facilitates their journey towards a more mindful life.

Result

After the redesign was released, the app saw a significant increase in downloads and paid subscriptions. The app reached 500+ downloads on Google Play and 1500+ on Apple Store. Within a month of release, the company gained 1200+ new paid subscriptions. 

The new design received positive feedback from users, who appreciated a cleaner and more user-friendly interface as well as the addition of new features that helped them live a happier and a more mindful life. The redesign's success has helped the company establish itself in the top 10 in the wellness app space and paved the way for future growth and expansion.