Online streaming responsive platform
UI & UX Design
PokerGO Tour is a professional poker tour created by PokerGO, a subscription-based streaming service that provides exclusive coverage of poker events and programming.
The events are broadcasted live on the PokerGO platform, and fans can follow along with the action and analysis from expert commentators. The PokerGO Tour aims to showcase the best players in the world and provide a platform for them to compete against each other in some of the most prestigious poker events in the world.
The main goal was to create a strong visual strategy for Primex that would make it stand out in the crowded DeFi market. We broke the work down into a series of milestones deliverables, categorized and organized by priority and type.
First goal: We started by creating a brand that transmits the spirit of the crypto space. The client wanted a brand that would communicate trust to trade freely and safely through a modern decentralized finance protocol. I conducted research on the target audience and competitors to create a unique and distinctive brand identity for Primex.
Second goal: The next step was to design a website to help people understand what Primex is all about, who is behind it, and how to take part in it. The client wanted to create a community by generating quality leads and enrolling brand ambassadors, early users, and investors.
Third goal: The final step consisted of creating a modern, easy-to-use responsive platform where users can confidently trade. The platform needed to work on all devices, be legible and reachable at first glance, and not overwhelm users with information.
I designed an intuitive, simple, and user-friendly dashboard, with all the information and tools easily accessible. The dashboard features charts, graphs, and data visualizations that help users track their investments and make informed decisions. The platform also offers educational resources, such as tutorials and FAQs, to help users navigate the DeFi ecosystem.
Thanks to the strong visual strategy, Primex successfully launched and has attracted a growing community of users, traders, and financial organizations. The brand identity, website design, and dashboard have all received positive feedback from users and industry experts. Primex has positioned itself as a strong competitor in the DeFi market alongside established players like Uniswap, Pancakeswap, and Compound.
Project Manager @ O2D - Ukraine