Xpressdocs

Real estate app that empowers agents

Industry

MKT

Services

UI & UX Design

Client

Xpressdocs

Year

2023

Goal

The Neighborhood Insight project aimed to develop a user-friendly application for solo real estate agents, empowering them to strategically target and dominate specific neighborhoods through data-driven insights. The challenge involved creating a seamless user experience that balances powerful data analytics with simplicity, from the landing page to the campaign builder, while maintaining a friendly and approachable tone. This encompassed presenting detailed market data in a visually digestible manner, ensuring accessibility for non-technical users to make informed decisions.

Approach

Guide users through the complexities of real estate data with a friendly and intuitive journey. The Landing Page serves as a warm introduction, providing key information and a straightforward 'Get Started' link. The Geographic Selection process mimics the ease of choosing a favorite spot. The Market Evaluation screen offers panoramic views, gradually revealing detailed data with a subscription. The narrative around Understanding Your Investment makes potential returns relatable. The Campaign Builder is a user's personal studio, auto-populating with core information. 

Conclusion

Neighborhood Insight successfully transforms intricate real estate data into actionable opportunities. The user-centric approach, coupled with a friendly tone, ensures agents can efficiently navigate the platform, becoming dominant forces in their chosen neighborhoods. Emphasis on simplicity and clarity underscores our commitment to supporting real estate professionals.